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Offering:


 



Qualitative Research/Consumer Insight Development:
  • Focus Group Moderation
  • Ethnographic Research
  • Research Strategy and Implementation
  • Meta-Trends Identification and Analysis
  • Consumer Trend Perspectives
  • Market Context and Competitive Landscaping
Brand Strategy:
  • Essence
  • Positioning
  • Portfolio/Architecture
  • Extension, Elasticity and Lifecycle
Brand Activation:
  • Touchpoint Analysis
  • Advertising Strategy
  • Promotional Strategy
  • Partnership/Sponsorship Search
  • Sales/Retail Strategy
  • Tribal/Social Marketing
Content Generation:
  • Expert Blogs and Articles
  • Trend Perspectives
  • New Business/RFP Response
  • Custom Presentations (live and written)